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CAC, LTV & ROAS Optimisation

Grow profit, not just traffic. Our core focus. We calculate your break-even ROAS, target CAC and customer LTV, then shape every campaign to hit the LTV to CAC ratio of 3 to 1 that keeps a business healthy as it scales.

CAC -38%ROAS 4.8x

What we do in CAC, LTV & ROAS Optimisation

Break-even ROAS and target CAC calculation

LTV modelling by customer segment

Budget allocation by channel payback

Retention plan using email, SMS and WhatsApp

Offer and pricing tests to raise average order value

Monthly profit-first reporting

Metrics we track

Every cac, ltv & roas optimisation plan is judged by results you can measure.

ROAS CAC LTV LTV:CAC Payback period
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ROAS4.8x CAC-38% LTV+62%

How we work

1

Audit

We review your website, ads, tracking and competitors to find quick wins.

2

Strategy

We set target CAC, LTV and ROAS and choose the right channels.

3

Launch

Campaigns, tracking and creative go live with clean setup.

4

Optimise

Weekly tests and monthly reports scale what works and cut what does not.

CAC, LTV & ROAS Optimisation FAQs

What does CAC, LTV & ROAS Optimisation include?

Our CAC, LTV & ROAS Optimisation service includes break-even ROAS and target CAC calculation, lTV modelling by customer segment, budget allocation by channel payback and more.

How soon will I see results from CAC, LTV & ROAS Optimisation?

Most clients see the first improvements within 4 to 6 weeks, with stronger gains as we test and optimise every month.

How do you measure CAC, LTV & ROAS Optimisation?

We track ROAS, CAC, LTV, LTV:CAC and Payback period and connect them to your CAC, LTV and ROAS in a simple monthly report.

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